Picking a niche can be one of the more complicated things for people to do, because oftentimes we want to offer more than one thing, or we serve more than one type of person. So what do you pick?
It’s important to understand the difference between a niche and a target market. A target market is a group of people, while a niche is the problem that you solve for that target market. To find your niche, ask yourself what specific problem you help solve for businesses or customers. What problem have you already helped people solve? What do people ask you for help with? What problems are you really good at solving? What are you trained in or have experience with?
Once you have a clear understanding of your niche, communicate it to your target audience. Make sure it’s contnue immediately clear what you do, who you’re for and who you’re not for, and what type of value you bring to your market. Ask your family and friends for feedback on your bio and make sure your message is clear and concise.
If you’re still unsure of your niche, it might be because you’re trying to juggle two different ones. For example, this comes up a lot in network marketing. Part one of the business is selling a product or service that usually solves one type of problem for a customer. But part two of the business is the business opportunity that comes along with selling the product or building up a team. This solves a totally different problem than the product or service such as creating residual income. So yes, network marketing actually can have two different niches, but the audience is likely the same. This means you don’t need to change your branding or your Instagram account. In fact, I recommend that you still just run one account because one account will keep you busy enough.
the top most profitable niches that are dominating Instagram right now
The first is health and fitness. This has always been a popular niche on Instagram, but you can get more specific. For example, body positivity has really risen as a popular niche within the health and fitness space. Other profitable niches include beauty and makeup, business, fashion, and travel.
Now that you have a better understanding of how to pick a niche for Instagram, it’s time to get visible on Instagram. You need followers and eyeballs over to your profile so that they can get to know you and your niche. For 800 ideas on what to post to your stories, head to StoryVault.co.
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To sum up, it’s important to focus on two things when picking a niche for Instagram: the specific problem that you solve, and the specific person you help. Figure those two out and you’ll have your niche. Make sure your message is clear and concise and don’t be afraid to get specific. With the right niche, you can start to build followers and bring revenue back to your business.
Good luck!
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